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Sinergi Inovasi & Tradisi, BRI Antarkan UMKM Erildya Cemilan Family Naik Kelas

Sinergi Inovasi & Tradisi, BRI Antarkan UMKM Erildya Cemilan Family Naik Kelas

BRI mendukung UMKM Erildya Cemilan Family untuk naik kelas melalui program Rumah BUMN dan BRIncubator Lokal yang memberikan pelatihan, pendampingan, dan transformasi digital. Awalnya usaha ini menghadapi tantangan dalam memasarkan produk secara luas, namun setelah bergabung dengan program BRI sejak tahun 2022, pemilik usaha memperoleh pengetahuan penting tentang branding, pemasaran online dan offline, serta pemanfaatan teknologi digital untuk meningkatkan penjualan.

Kini Erildya Cemilan Family mencatat omzet rata-rata Rp7-10 juta per bulan dengan pelanggan yang terus bertambah. Usaha ini juga membuka lapangan kerja bagi masyarakat sekitar.

Corporate Secretary BRI, Dhanny, menyampaikan bahwa keberhasilan UMKM ini menunjukkan pentingnya semangat pantang menyerah dan pendampingan yang tepat. BRI berkomitmen memberikan dukungan tidak hanya akses permodalan tetapi juga pendampingan menyeluruh agar UMKM mampu beradaptasi dengan perkembangan zaman dan teknologi digital, sekaligus menjadi bagian penting dalam pertumbuhan ekonomi nasional.

Sinergi inovasi teknologi dan tradisi usaha keluarga yang dibina BRI ini menjadikan Erildya Cemilan Family contoh nyata UMKM Indonesia yang berhasil naik kelas dan berkembang berkelanjutan.

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