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FC Barcelona Umumkan Kerja Sama dengan BRI sebagai Partner Perbankan

FC Barcelona Umumkan Kerja Sama dengan BRI sebagai Partner Perbankan

FC Barcelona resmi mengumumkan kemitraan strategis dengan Bank Rakyat Indonesia (BRI) sebagai Official Commercial Banking Partner di Indonesia hingga 31 Desember 2027. Kerja sama dua tahun ini menargetkan basis penggemar besar Blaugrana di Tanah Air, yang mencapai 29 juta orang dari total 243 juta di Asia.

Detail Kemitraan

Penandatanganan kontrak dilakukan akhir Desember 2025, mencakup peluncuran kartu debit co-branded dengan visual pemain Barcelona. Program lain meliputi kampanye online-offline memanfaatkan aset merek klub, termasuk foto tim utama putra.

Alasan Strategis

Indonesia jadi pasar utama Asia Pasifik bagi Barcelona berkat loyalitas penggemar. Direktur BRI Aquarius Rudianto menilai ini peluang kuatkan hubungan pelanggan melalui semangat juara finansial. Managing Director Barcelona Manel del Rio menyambut baik, sebut sinergi promosi global dan koneksi audiens baru.

Respons Pihak Terkait

BRI optimistis dorong aspirasi masyarakat via kolaborasi ikonik. Barcelona lihat Asia Pasifik prioritas, ikuti jejak bank Indonesia lain seperti BNI-Chelsea atau Garuda-Liverpool. Kemitraan ini perkuat citra BRI di segmen muda dan penggemar sepak bola.

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