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Spotify Perkuat Monetisasi Creator, Habiskan $10 Miliar untuk Podcast

Spotify Perkuat Monetisasi Creator, Habiskan $10 Miliar untuk Podcast

Spotify mengumumkan kemudahan baru bagi kreator konten untuk memonetisasi podcast, sekaligus mengungkap pengeluaran mencapai $10 miliar di sektor podcast.

Fitur Monetisasi Baru

Spotify memperkenalkan program yang mempermudah kreator menghasilkan uang melalui iklan, langganan pendengar, dan bagi hasil dari video podcast. Fitur ini mencakup insentif pembayaran untuk konten video populer serta integrasi dengan platform mitra seperti Netflix mulai 2026. Langkah ini bertujuan meningkatkan pendapatan kreator sebesar 20 kali lipat dibandingkan audio saja.

Dampak Pengeluaran $10 Miliar

Investasi besar Spotify di podcast telah mendukung akuisisi studio seperti Gimlet dan kontrak eksklusif dengan tokoh seperti Joe Rogan.

Pengeluaran ini mendorong pertumbuhan konsumsi video podcast, terutama di kalangan Gen Z. Meski demikian, Spotify menekankan potensi iklan dan monetisasi lebih tinggi dari konten video dibandingkan audio tradisional.

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