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Tidak Ada HP Asus Baru di 2026: Zenfone 13 dan ROG Phone 10 Batal Tayang?

Tidak Ada HP Asus Baru di 2026: Zenfone 13 dan ROG Phone 10 Batal Tayang?

Asus dikabarkan menghentikan rilis smartphone baru sepanjang 2026, termasuk seri Zenfone 13 Ultra dan ROG Phone 10 yang sempat dirumorkan. Keputusan ini disampaikan langsung ke distributor, meski dukungan software dan garansi perangkat lama tetap berlanjut.

Alasan Strategis Asus

Penjualan smartphone Asus menurun tajam akhir-akhir ini, mendorong perusahaan mengalihkan fokus ke bisnis PC dan laptop yang lebih menguntungkan. Lonjakan harga komponen seperti DRAM juga menekan margin keuntungan, terutama bagi vendor dengan volume kecil seperti Asus dibanding Samsung atau Apple. Terakhir, Zenfone 12 Ultra yang rilis Februari 2025 menjadi model terbaru, tanpa pengganti tahun ini.

Dampak bagi Penggemar Gaming

Penggemar ROG Phone kecewa karena ROG Phone 10 batal hadir, meninggalkan Red Magic sebagai opsi gaming utama di 2026. Bocoran awal Desember 2025 sempat heboh soal Zenfone 13 Ultra dan ROG Phone 10 dengan Snapdragon 8 Gen 4 Elite, tapi kini terbantahkan. Komunitas di media sosial ramai membahas "bye Asus ROG".

Masa Depan Bisnis HP Asus

Asus tekankan ini bukan keluar total dari pasar smartphone, melainkan jeda strategis untuk pemeliharaan ekosistem existing. Pengguna Zenfone 9/10 atau ROG Phone 9 tetap dapat update software dan servis. Pantau update setelah 2026, karena pasar bisa berubah cepat.

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