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Bank Jakarta Jadi Sponsor Tim Basket Pelita Jaya Jakarta di Kompetisi IBL 2026

Bank Jakarta Jadi Sponsor Tim Basket Pelita Jaya Jakarta di Kompetisi IBL 2026

Bank Jakarta resmi menjadi sponsor utama Pelita Jaya Jakarta untuk musim Indonesian Basketball League (IBL) 2026, memperkuat dukungan terhadap olahraga basket nasional. Kerja sama ini diumumkan pada 12 Februari 2026, melibatkan pejabat seperti Direktur Kepatuhan Bank Jakarta Ateng Rivai dan President Pelita Jaya Andiko Ardi Purnomo.

Latar Belakang Kerja Sama

Bank Jakarta menegaskan komitmennya mendukung kemajuan olahraga Jakarta, menyusul kolaborasi sebelumnya dengan Persija Jakarta. Sinergi ini tidak hanya sponsorship, tapi juga bangun ekosistem basket melalui literasi keuangan bagi generasi muda.

Pelita Jaya, tim berprestasi dengan target gelar kelima, optimistis kerja sama ini tingkatkan performa dan kontribusi sosial.

Ruang Lingkup Sponsorship

Eksposur merek Bank Jakarta hadir di atribut tim, materi promosi, branding pertandingan kandang sepanjang musim, serta konten digital. Termasuk program engagement komunitas dan layanan perbankan untuk operasional klub serta pembinaan atlet muda.

Kolaborasi ini bagian strategi Bank Jakarta kuatkan citra di tengah transformasi digital, targetkan komunitas muda aktif.

Dampak bagi Olahraga dan Masyarakat

Kerja sama ciptakan nilai tambah berkelanjutan, dorong prestasi basket nasional dan inklusi keuangan di ekosistem olahraga. Hadirnya Staf Khusus Gubernur DKI menunjukkan dukungan pemerintah tingkatkan olahraga kota.

Pelita Jaya kini lebih pede kejar prestasi, sementara Bank Jakarta perkuat posisi sebagai bank pro-olahraga Jakarta.

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