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KAI Services Kolaborasi dengan Kemendag Buka Akses UMKM di Kereta

KAI Services Kolaborasi dengan Kemendag Buka Akses UMKM di Kereta

KAI Services berkolaborasi dengan Kementerian Perdagangan (Kemendag) untuk membuka akses pasar bagi UMKM pangan lokal melalui jaringan bisnis kereta api. Inisiatif ini memanfaatkan captive market KAI Services yang mencapai 16 juta penumpang antarkota per bulan.

Latar Belakang Kolaborasi

Kolaborasi ini dimulai sekitar Oktober 2025 melalui program business matching one-on-one, melibatkan 25 UMKM pangan kemasan yang dikurasi Kemendag. Direktur Jenderal Perdagangan Dalam Negeri Kemendag, Iqbal S. Shofwan, menekankan langkah ini untuk memperkuat rantai distribusi UMKM ke pasar terikat seperti penumpang kereta.

Manfaat bagi UMKM

UMKM dapat menjual produk di Loko Cafe, Loko Cafe Go, Gerbong Oleh-Oleh, sales on train, serta platform digital seperti Railfood. Plt Direktur Utama KAI Services, Ririn Widi Astutik, menyatakan sinergi ini meningkatkan pengalaman pelanggan sambil memperluas akses pasar UMKM secara nasional.

Dampak Ekonomi

Kerja sama ini mendukung pertumbuhan sektor pangan domestik yang diproyeksi 6,88% per tahun hingga 2030, sekaligus memperkaya cita rasa Nusantara di perjalanan kereta. Pada November 2025, acara lanjutan business matching diadakan untuk memastikan produk UMKM memenuhi standar mutu KAI Services.

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