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Menjelang Idulfitri, Bisnis Parsel Lebaran Kembali Menjanjikan

Menjelang Idulfitri, Bisnis Parsel Lebaran Kembali Menjanjikan

Menjelang Idulfitri 2026, bisnis parsel Lebaran kembali menjanjikan peluang cuan bagi UMKM dan pebisnis rumahan di Indonesia. Lonjakan pesanan signifikan terjadi seiring tradisi berbagi hampers yang kian populer, meski di tengah fluktuasi daya beli.

Tren Lonjakan Omzet

Pengusaha parsel di Purwokerto mencatat peningkatan pesanan hingga 100% pada minggu pertama Ramadan, dengan omzet kotor Rp150 juta dari 700 paket lebih. Di Jakarta, proyeksi kenaikan penjualan 20-50% dibanding tahun lalu, didorong permintaan premium dan custom. Bahkan di Lamongan, omzet naik dua kali lipat meski harga bahan baku melonjak.

Ide Produk Populer

Parsel medium untuk instansi (Rp100.000-Rp250.000), berisi kue kering, sembako, atau makanan sehat.

Hampers unik seperti kopi/teh premium, peralatan ibadah, kurma rendah gula, atau produk UMKM lokal.

Opsi custom untuk klien bisnis, mulai Rp30.000 hingga Rp3 juta, termasuk tas atau kue kalengan.

Strategi Sukses

Promosikan via e-commerce seperti Shopee/Tokopedia dan media sosial untuk jangkauan luas, tambah layanan pengiriman cepat. Fokus kreativitas kemasan dan pesan awal (H-10 Lebaran) hindari kehabisan stok, seperti praktik penjual di Bekasi yang terjual 100+ paket/hari. Libatkan pekerja tambahan untuk produksi lembur guna tangani order membludak.

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