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Uber Eats Masuk 7 Pasar Eropa Baru: Strategi Dorong Pengiriman Makanan

Uber Eats Masuk 7 Pasar Eropa Baru: Strategi Dorong Pengiriman Makanan

Uber mengumumkan ekspansi layanan pengiriman makanan ke 7 pasar baru di Eropa tahun ini, sebagai bagian dari dorongan agresif di sektor pengiriman makanan bernilai miliaran euro.

Rencana Ekspansi Uber Eats

Uber berencana meluncurkan Uber Eats di Republik Ceko, Yunani, Rumania, Austria, Denmark, Finlandia, dan Norwegia. Ekspansi ini diharapkan menghasilkan tambahan US$1 miliar dalam gross bookings selama tiga tahun ke depan. Susan Anderson, kepala global divisi pengiriman Uber, menyatakan bahwa saatnya "menaikkan standar, mengguncang pasar, dan memberikan nilai lebih baik di seluruh kategori".

Konteks Persaingan Pasar

Langkah ini dilakukan di tengah persaingan ketat perusahaan teknologi di pasar pengiriman makanan Eropa yang bernilai miliaran euro. Uber sebelumnya mengakuisisi divisi pengiriman Getir di Turki dari pemegang saham utama Mubadala untuk memperkuat posisi di pasar tersebut. Uber belum memberikan komentar resmi terkait laporan Financial Times ini.

Dampak Strategis

Ekspansi ini menandai komitmen Uber untuk mendominasi sektor pengiriman makanan di Eropa, dengan fokus pada inovasi dan nilai tambah bagi konsumen. Di Republik Ceko, misalnya, Uber Eats akan kembali ke pasar kompetitif setelah absen sebelumnya. Strategi ini sejalan dengan tren global di mana layanan pengiriman makanan terus berkembang pesat.

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