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BRI Dorong UMKM Kuliner Bandung Tercabaikan Naik Kelas

BRI Dorong UMKM Kuliner Bandung Tercabaikan Naik Kelas

BRI mendorong UMKM kuliner Bandung seperti Tercabaikan untuk naik kelas melalui program pelatihan dan pendampingan khusus. UMKM ini, yang memproduksi baso aci tradisional, berhasil bertransformasi dari usaha rumahan menjadi bisnis inovatif dengan produk varian modern.

Baca Juga: Pinjaman KUR BRI 2026: Panduan Lengkap Syarat dan Tabel Cicilan Terbaru

Program Pendukung

Platform LinkUMKM BRI di Rumah BUMN Bandung menyediakan pelatihan tentang inovasi produk, kemasan, dan pemasaran digital. Inggra, pemilik Tercabaikan, memanfaatkan program ini untuk meningkatkan kapasitas produksi dan daya saing pasar.

Dampak Sukses

Tercabaikan kini dikenal sebagai UMKM kuliner inovatif di Bandung, dengan penjualan meningkat berkat resep baru dan strategi online. Inisiatif serupa BRI, seperti BRIncubator, juga sukses membantu UMKM lain di Bandung, termasuk fashion dan kriya, tembus pasar lebih luas.

Strategi Lebih Luas

BRI fokus pada pemberdayaan sebelum pembiayaan, melalui klaster seperti Kelompok Wanita Kreatif untuk kuliner berbasis bambu. Bazaar UMKM Jelajah Kuliner dan PaDi UMKM turut mempromosikan produk secara digital.

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