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Pasar Jatinegara Diserbu Pembeli Kue Kering Jelang Lebaran

Pasar Jatinegara Diserbu Pembeli Kue Kering Jelang Lebaran

Pasar Jatinegara di Jakarta Timur sedang ramai dikunjungi pembeli yang berburu kue kering menjelang Lebaran 2026 saat Ramadan berlangsung. Keramaian ini terlihat sejak pertengahan Ramadan, dengan pengunjung datang membeli dalam jumlah besar untuk hidangan tamu atau hampers.

Jenis Kue Populer

Kue-kue khas Lebaran seperti nastar, kastengel, putri salju, lidah kucing, dan kue cokelat mendominasi penjualan. Variasi ini menjadi daya tarik utama, terjual secara kiloan di basement pasar.

Harga kue kering bervariasi dari Rp60.000 hingga Rp185.000 per kilogram, tergantung jenis dan kualitas bahan. Kue premium sekitar Rp170.000–Rp180.000/kg, sementara yang standar Rp100.000–Rp160.000/kg, lebih hemat dibanding kemasan bermerek.

Toko Terkenal

Beberapa toko populer termasuk Toko Kue Suka Jadi, Anugerah Putri Snack, Toko Suka Hati, dan Toko Berkat Jatinegara yang juga jual bahan baku kue. Pedagang melaporkan lonjakan pengunjung hingga dua kali lipat, terutama pagi hari.

Tren Penjualan

Penjualan naik 50–60% menjelang akhir Ramadan, dengan puncak 10 hari sebelum Idulfitri. Pasar ini jadi favorit warga Jakarta karena harga kompetitif dan pilihan lengkap.

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