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Pelaku UMKM Merauke Kembangkan Usaha Lewat BRILink

Pelaku UMKM di Merauke, khususnya Risya Naifah, berhasil mengembangkan usahanya setelah menjadi agen BRILink BRI. Awalnya bergerak di bidang fashion sejak 2023, ia melihat peluang menyediakan layanan keuangan seperti transfer dan tarik tunai bagi warga setempat yang jauh dari kantor bank.

Kisah Risya Naifah

Risya memanfaatkan lalu lintas transaksi BRILink yang mencapai puluhan per hari untuk membuka minimarket di lokasi yang sama, sehingga pendapatan meningkat dan ekonomi keluarganya membaik. Warga ramai datang karena kemudahan akses layanan perbankan sekaligus belanja kebutuhan harian.

Dampak BRILink

Program BRILink BRI mendukung inklusi keuangan di daerah terpencil seperti Merauke, Papua Selatan, dengan jaringan lebih dari 1,19 juta agen nasional hingga akhir 2025. Inisiatif ini membuka peluang ekonomi bagi UMKM lokal melalui sharing economy.

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