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Google Siapkan Pesaing Whoop dengan Fitbit Tanpa Layar

Google Siapkan Pesaing Whoop dengan Fitbit Tanpa Layar

Google baru saja menggoda peluncuran perangkat wearable fitness baru dari merek Fitbit yang menyaingi Whoop. Perangkat ini berupa gelang tanpa layar yang dirancang untuk atlet dan penggemar kebugaran.

Teaser dari Steph Curry

View this post on Instagram

A post shared by Wardell Curry (@stephencurry30)

NBA star Steph Curry, mitra jangka panjang Google sebagai Performance Advisor, memamerkan gelang abu-abu dengan lapisan oranye dalam video Instagram. Desainnya mirip Whoop dengan bahan braided fabric dan kait logam, tapi menampilkan logo Google.

Fitur dan Model Bisnis

Gelang Fitbit ini akan dijual terpisah, tidak seperti Whoop yang bundel hardware dengan langganan. Beberapa fitur dasar gratis, sementara metrik lanjutan seperti pelatih kesehatan AI berbasis langganan tersedia di aplikasi Fitbit yang baru direnovasi.

Peluncuran direncanakan akhir 2026, melengkapi lini wearable Google seperti Pixel Watch dan Fitbit standar.

Persaingan Ketat

Whoop baru saja tembus valuasi $10 miliar, sementara kompetitor seperti Oura dan Polar juga hadir di CES 2026. Google ikut tren screenless tracker dengan strategi "fitur dasar gratis" untuk tarik pengguna ke langganan AI.

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