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Spotify Kini Jual Buku Fisik Langsung di Aplikasi

Spotify Kini Jual Buku Fisik Langsung di Aplikasi

Spotify baru saja meluncurkan fitur pembelian buku cetak fisik melalui aplikasinya, menandai ekspansi besar ke ranah penjualan buku tradisional. Fitur ini sudah aktif di AS dan Inggris per 15 April 2026, awalnya hanya di Android dengan iOS menyusul minggu depan.

Latar Belakang Pengumuman

Spotify pertama kali mengumumkan kemitraan dengan Bookshop.org pada Februari 2026, bersamaan dengan peluncuran Page Match—fitur sinkronisasi progres membaca antar audiobook, e-book, dan buku fisik. Kolaborasi ini bertujuan mendukung toko buku independen lokal, di mana Bookshop.org menangani harga, stok, dan pengiriman. Pengumuman resmi menekankan bagaimana Spotify ingin jadi destinasi lengkap bagi pecinta buku, dari streaming hingga kepemilikan fisik.

Cara Kerja Fitur

Di bagian audiobook aplikasi Spotify, pengguna melihat tombol "Get a copy for your bookshelf" yang mengarahkan ke situs Bookshop.org untuk pembelian. Page Match memungkinkan transisi mulus antar format, misalnya lanjut membaca buku fisik dari posisi terakhir di audiobook. Saat ini terbatas di AS dan UK, tapi ekspansi bahasa Page Match sedang digenjot.

Dampak dan Update Lainnya

Langkah ini bagian dari strategi Spotify saingi raksasa seperti Amazon di pasar buku, sekaligus tingkatkan profitabilitas audiobook yang kini tersedia di 22 negara dengan 700.000 judul. Fitur baru seperti Audiobook Recaps (ringkasan audio pendek) juga rilis di Android, setelah iOS. Penjualan buku fisik via app ini bisa dorong penemuan judul baru bagi 36% pendengar baru.

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