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Tren Naik Daun: UMKM Jasa Pijat dan Kesehatan Banjiri Pasar Indonesia

Tren Naik Daun: UMKM Jasa Pijat dan Kesehatan Banjiri Pasar Indonesia

UMKM jasa pijat dan kesehatan sedang mengalami tren naik daun di Indonesia, didorong oleh kesadaran masyarakat akan kesehatan fisik dan mental pasca-pandemi. Layanan ini menawarkan relaksasi, pengurangan stres, serta perawatan terjangkau, terutama di daerah pedesaan dan kota kecil yang pasarnya belum tersentuh.

Faktor Pendorong

Meningkatnya gaya hidup sedentary dan kebutuhan relaksasi harian membuat permintaan pijat serta terapi melonjak. Pemerintah mendukung UMKM wellness melalui inisiatif seperti KEK Sanur dan promosi budaya kesehatan tradisional Indonesia. Prospek cerah juga terlihat di 2026 dengan tren layanan kesehatan digital yang melengkapi pijat konvensional.

Peluang bagi UMKM

Bisnis ini memiliki biaya operasional rendah, mulai dari rumah atau ruko kecil, dengan pelanggan luas mulai anak muda hingga lansia. Strategi sukses mencakup promosi diskon, kerjasama klinik, dan pelatihan terapis profesional untuk bangun reputasi. Di desa seperti Cikoneng, potensi pasar besar karena akses mudah dan dukungan pemerintah desa.

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