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Roblox Akan Ubah Kebijakan Iklan dan Terapkan Revenue Sharing Mulai 2027

Roblox akan mengambil porsi pendapatan dari kesepakatan brand dalam game mulai Januari 2027. Langkah ini mengatasi "race to the bottom" pada harga akibat kurangnya standar pengukuran dan transparansi. Model baru ini mirip media skala besar, di mana kreator bisa dapat lebih banyak daripada struktur biaya tetap saat ini.

Perubahan Kebijakan Iklan

Mulai 4 Mei 2026, iklan berbasis usia akan diizinkan, dengan konten promosi off-platform wajib didaftarkan dan dimoderasi. Label iklan baru diintegrasikan ke Studio tool untuk laporan pengguna. Iklan rewarded dan kategori seperti makanan, kosmetik, farmasi, serta jasa keuangan dilarang untuk pengguna di bawah 13 tahun.

Tujuan Strategis

Perubahan ini tarik lebih banyak brand sambil tingkatkan pendapatan kreator, sejalan ekspansi Roblox ke e-commerce, sosial, dan iklan. Roblox masih finalisasi detail dengan kreator, rencana umumkan lebih lanjut di Q2 2026.

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