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Perum BULOG Raih Penghargaan BEMA 2026 Berkat Inovasi Pemasaran Digital

Perum BULOG Raih Penghargaan BEMA 2026 Berkat Inovasi Pemasaran Digital

Perum BULOG baru saja meraih penghargaan BUMN Entrepreneurial Marketing Awards (BEMA) 2026 berkat inovasi pemasaran digitalnya yang efektif. Penghargaan ini diberikan pada 6 Mei 2026 di Jakarta Selatan.

Detail Penghargaan

Perum BULOG memenangkan kategori BUMN Key Elements of Marketing Sektor Industri Pangan dan Pupuk, mengakui keunggulan dalam strategi pemasaran, pengelolaan brand, dan pemanfaatan teknologi digital. Penilaian mengacu pada konsep pemasaran modern dari Philip Kotler dan Hermawan Kartajaya, mencakup Key Elements of Marketing, Tech-Marketing, serta Entrepreneurial Marketing.

Respons Pimpinan

Direktur Utama Perum BULOG, Letnan Jenderal TNI (Purn.) Ahmad Rizal Ramdhani, menyebut penghargaan ini sebagai hasil kerja keras tim dalam transformasi bisnis dan layanan masyarakat. Ia menekankan motivasi untuk terus berinovasi guna menjaga ketahanan pangan nasional, didukung cadangan beras melebihi 5 juta ton.

Konteks Acara

BEMA 2026 diselenggarakan MarkPlus Inc. dalam rangkaian Jakarta Marketing Week 2026 di Grand Atrium Mall Kota Kasablanka. Hermawan Kartajaya memuji kinerja BULOG yang luar biasa dalam swasembada pangan.

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