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Dukung UMKM Naik Kelas, Mandiri Micro Fest 2025 Catat Kenaikan Transaksi Digital

Dukung UMKM Naik Kelas, Mandiri Micro Fest 2025 Catat Kenaikan Transaksi Digital

Mandiri Micro Fest (MMF) 2025 merupakan program Bank Mandiri untuk mendukung UMKM mikro naik kelas melalui festival, pelatihan, mentoring, dan promosi digital. Acara ini berhasil mencatat kenaikan transaksi digital hingga 45% via QRIS Livin' Merchant di kalangan peserta. Program yang digelar di Medan, Surabaya, dan Jakarta ini melibatkan 150 UMKM dengan lebih dari 6.000 pengunjung festival.

Tujuan Program

Bank Mandiri berkolaborasi dengan Rumah BUMN dan Dinas Koperasi & UMKM setempat untuk memperkuat kapasitas usaha mikro, mempercepat digitalisasi, dan meningkatkan daya saing di pasar nasional-global. Direktur Consumer Banking Saptari menekankan MMF sebagai platform akselerasi berkelanjutan bagi UMKM.

Rangkaian Kegiatan

Festival UMKM tematik (Zona Rasa untuk kuliner, Zona Karya untuk kerajinan, Zona Pokok untuk sembako) memperkenalkan produk ke publik.

Pelatihan dan mentoring tiga kali, mencakup strategi pemasaran, matchmaking produk, serta ekspansi usaha.

Hyperlocal: Review oleh influencer lokal; Champion: Presentasi strategi ekspansi dengan apresiasi bagi pemenang.

Dampak Transaksi

Peserta UMKM alami lonjakan frekuensi transaksi digital 45%, mencerminkan peningkatan penjualan nyata pasca-program. Hal ini sejalan dengan kebijakan nasional inklusi keuangan dan ekonomi kerakyatan.

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